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412-370-4520 jen@jenworley.com

Video

Today let’s talk about videos. We don’t talk about it very often but they can be just as effective to your brand promotion. There are a couple of different kinds of videos you can make. Today we will go over just a few. According to research, videos are twice as likely to create memorable content. At the end of the video make sure to add a “call to action”. Let them know that if they like what they see, then they can find similar content on your website, blog, or other social media platforms.

1. Behind The Scenes. A great way to build loyal followers is through “behind the scenes” video. These videos allow viewers to feel as if they are a part of your journey. Not only that, but it is a great way to allow them to see you in a more candid way, helping your personality to really come across. 

2. How-To Videos. Depending on your business, educational how-to videos are a fun way to engage your followers. How-To videos tend to encourage conversation within your customers. These tutorial videos need to conservative length. Keep the just long enough to go through all the necessary steps, but short enough to maintain interest. Research shows that you have a total of 7-10 seconds to grab someone’s attention, which means that you have to make the first part of your video the most interesting. 

3. Informative Videos. Simplify the theory’s you work on, that are of the most interest to your followers. A simple way to do this, is to take your blog posts, find the top points, and make it fun!  

4. User Generated Videos. Let you viewers join in! Have them test out your product, and create some videos themselves! A great way to do this is through a contest. This really allows your audience to engage with you and each other. 

As videos go up, hopefully viewers will begin to comment on them. Stay active! Respond to the comments. Not dry comments, but engaging comments to continue the ongoing conversation. Don’t feel like you need to run the discussion, but help keep it alive. As a part of these discussions, ask the audience what future videos they’d like to see. What parts of your business are they most interested in. 

Get out there, come up with some video ideas, and go for it!  

jen worley photographer

Jen Barker Worley Photography
555 Grant Street, Suite 337 Offices at the William Penn Pittsburgh, PA 15219

https://jenworley.com
412-370-4520

Instagram post 17905212002943352 Crazy kindof fun to participate in @peter_hurley @headshotcrew HeyDay @wppievents WPPI at The Mirage, Las Vegas.Join the Headshot Crew members as they embark on an epic challenge to break the world record and photograph over 1000 people in one day!  Watch as they showcase their incredible skills and creativity while capturing stunning headshots of attendees.WPPI Expo (Wedding & Portrait Photographers International)  is for photographers of all different levels and backgrounds, sponsored by major photography brands such as Canon.Know I’m missing people, but here are some of the amazing group (my favorite people listed first, haha):@scottrosenthalphotography @goranmrvic  @skylineheadshotschicago @dangalenderphotography @lisakharrington @alfonso_rojas @bestchadyoueverhad @noel.marcantel @ross.mcintire @maicolheadshots @vailfucci @rzfimages @threecircles.studio
@carlos_blancas15
@antoine.stephenson
@willysanjuanphotography
@danhnguyenphotography
@richardwaine
@rmophotography
@melanie.maxine
@anna.cillan
@detroitcityheadshots
@kindfloat
@ecorrea_photography
@gaproshots

Crazy kindof fun to participate in @peter_hurley @headshotcrew HeyDay @wppievents WPPI at The Mirage, Las Vegas. Join the Headshot Crew members as they embark on an epic challenge to break the world record and photograph over 1000 people in one day! Watch as they showcase their incredible skills and creativity while capturing stunning headshots of attendees. WPPI Expo (Wedding & Portrait Photographers International) is for photographers of all different levels and backgrounds, sponsored by major photography brands such as Canon. Know I’m missing people, but here are some of the amazing group (my favorite people listed first, haha): @scottrosenthalphotography @goranmrvic @skylineheadshotschicago @dangalenderphotography @lisakharrington @alfonso_rojas @bestchadyoueverhad @noel.marcantel @ross.mcintire @maicolheadshots @vailfucci @rzfimages @threecircles.studio @carlos_blancas15 @antoine.stephenson @willysanjuanphotography @danhnguyenphotography @richardwaine @rmophotography @melanie.maxine @anna.cillan @detroitcityheadshots @kindfloat @ecorrea_photography @gaproshots ...

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Instagram post 17971711805535281 First day of @theportraitmasters Summit - the beginning of  @wppievents
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First day of @theportraitmasters Summit - the beginning of @wppievents Shooting Bays. Model: @kristysilver70 Using @lightroom on ipad. Natural beauty - no retouching. Minor light edits. ...

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Photographer:  me
Retouching:  noneCreative Direction: Lindsay Adler @lindsayadler_photo
Hair Day 1: @Jacquidavishair
Hair:  Linh Nguyen @linhhair
Makeup: Mark Williamson @markwilliamson
Styling: The Cannon Media Group @thecannonmediagroup

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Tanya Vokes serves as Chief Executive Officer at @dfspgh Dress for Success Pittsburgh, a local nonprofit that works to empower women as they take the next step in their career journey. Under Tanya’s leadership, the organization has grown to provide clothing and employment readiness support to thousands of women who are entering or returning to the workforce each year via its mobile boutiques and brick and mortar locations in Lawrenceville, Sharpsburg, and Washington, PA. In addition to working to eliminate common barriers local women face related to obtaining and retaining employment, Tanya is focused on increasing positive outcomes and collaboration in the nonprofit sector through initiatives like employHER Pittsburgh. She founded the Women & Girls Nonprofit Leadership Forum in 2023, made up of the leaders of the 15+ area nonprofits primarily working to meet the needs of local women and girls. #pittsburghphotographer ...

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Jossillin just renewed her real estate license and recently joined Coldwell Banker in Cranberry township! She’s super excited to help people find their dream home and navigate the world of real estate. @JossillinK. #pittsburghrealtor ...

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I got to do the Emmy’s! …. ah wait, I mean I got to photograph one. 😆. Did you know that US Steel won an Emmy? Here’s the story: This Emmy was one of three earned back in 1953, for the U. S. Steel Hour, which brought adaptations of new and classic theater productions, along with big-name stars, to the small screen during its 10-year run. But this Emmy was a bit lost for some years. Shortly after Erin DiPietro joined @ussteelcorp more than 20 years ago, she found this Emmy statue boxed up and in desperate need of repairs. This year, it was time to bring it back to life. If you ever find yourself in need of an Emmy repair, the Academy of Television Arts & Sciences offers a replacement statue service. #ussteel #emmys ...

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Dominika Demantova is a licensed brokerage Senior Associate within CBRE’s Advisory and Transaction Services group. As the lead Team Transaction Coordinator for her team’s 15M (+) square foot portfolio of over 70 office buildings, Dominika provides transaction support over the entire agency leasing team. She has a direct focus on leasing office space in and around Pittsburgh’s Central Business District, including specifically handing renewals of existing leases within portions of the portfolio, and management of all databases. ...

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