fbpx

Why Social Media?

We’ve talked a lot about how to utilize your social media in order to show the best of your business. Let’s take a moment, take a step back, and discuss the reasons behind developing your online presence in the first place. Putting your business on social media platforms can be extremely beneficial for you in many ways. Today, we’ll lay out five of our top reasons.

  1. Humanize Your Brand. One of the first, and most important, components of creating an online presence for your business is the ability to add a face and a personality behind your brand. Once you’re on social media, you have a direct connection to your customers where you can build up and share this profile. As we talk about all of the time, creating this “brand character” involves your tone, the type of content you post, and even the actual person (and face) behind the brand. This is where a Professional Pittsburgh Photographer comes in handy.  I can capture the perfect mix of business headshots and portraits to approach your viewers with. The benefit of creating a clear persona is that you will appear much more relatable and easier to connect with. 
     
  2. Expand Your Horizons. We’ve previously talked about the importance of defining your target audience. This refers to narrowing down the specific groups of people – age, demographics, career – who would be interested in working with you, purchasing your product, or who can be influential in continuing to spread awareness of your brand. Social media platforms are great because you can simultaneously create content to target your specific audience while still being available to a much larger customer base. Having an online presence not only gives you the ability to reach out to your audience, but it allows for new potential customers to find you.
     
  3. Constant. Consistent. The great thing about utilizing social media platforms in order to promote your business is that, if you’re doing it correctly, it’s not an advertisement. It shouldn’t sound like your “selling”, equivalently meaning that the viewers don’t feel like its work or a chore to look at your content. The bright side of this is that you can post multiple posts a week broadening your potential viewers. When we talk about posts, this may include Instagram posts, blog articles, twitter blasts, Facebook ads, etc. We recommend keeping this to 4-5 posts a week. While every day may seem too overwhelming, keeping the posts to under three days leaves you at risk to be easily forgotten.
     
  4. Cross-Promoting. The great thing about the various social media platforms, is that you can use them to cross-promote. Twitter and Facebook are some of our favorite ways to put out a notification that you’ve posted something somewhere else. If you release a new product, or a message that you want your audience to be aware of, you can use either of these platforms to let everyone be aware that a new post is up. You can even include a link straight to the page you’re directing your viewers to.

     

  5. Cost Effective. Last, but not least, social media is an unpaid form of marketing. You’re able to share all of the information you want, without really spending a dime. Of course, there are even more effective routes like, Instagram post sponsoring or Facebook ads, which are paid, but they aren’t necessary.

Jen Barker Worley Photography
555 Grant Street, Suite 337 Offices at the William Penn Pittsburgh, PA 15219

https://jenworley.com
412-370-4520

Are you looking for a Passport photographer near me?  I am a Pittsburgh passport photographer and I am happy to take your passport or PR photo. 

4 Rules to Capturing the Perfect Instagram Photo

4 Rules to Capturing the Perfect Instagram Photo     We all know that Instagram reformats our images after we post them. They get edited into a square frame (ugh!). Trust us, we know this can seem frustrating. We can help! We’ve put together a couple of tips...

Peter Hurley Headshot crew members in Pittsburgh looking for local actors and models for a free headshot session

FOR IMMEDIATE RELEASE Contact: Jen Worley, Owner 412.370.4520; [email protected] Peter Hurley Headshot crew members in Pittsburgh looking for local actors and models for a free headshot session PITTSBURGH, PA, 2019 – Pittsburgh’s Jen Barker Worley Photography is...

Pittsburgh Photographer attended the 2019 Texas School of Professional Photography

FOR IMMEDIATE RELEASE Contact: Jen Worley, Owner 412.370.4520; [email protected] Pittsburgh Photographer attended the 2019 Texas School of  Professional Photograph PITTSBURGH, PA, 2019 – Jen Barker Worley Photography announced that Jen and Dan Worley have attended the...

Which Do You Need? Portrait vs Headshot.

Portrait vs Headshot   We realize we’ve been throwing around the words Headshot and Portrait a lot recently, without defining either of them. While some people believe the names to be interchangeable, they are actually two very different forms of photography....

Tips to Better Use Your iPhone: iPhotography

Part 1: The basics of iPhotography Whether you’re taking pictures to capture a moment, make a statement, or share a story, taking photos with intention will quickly improve the quality of your images. Today we’re talking about some hidden features you might not know...

Tips for a fast website: Progressive JPEG’s

Baseline JPEG 500k  Why is my website slow? Website speed is extremely important, and photos can definitely be a source of slow load times for your website. Most people use Baseline JPEG photos.   If you compress your photos be careful not to ruin them with too...

Tips for an amazing photo: Clothing, Jewelry, Glasses

What should I wear and what should I avoid for my photo?  Since this is a headshots this is more about your head than the clothes you are wearing.  That means they will only be in about a third or less of the photo. Usually I tell people, wear what you like and what...

Your Skin and Makeup

Skin and Makeup Our skin is our largest organ and probably our most abused. So, starting ideally a week before your photo session, show your skin more than usual kindness.  Wear sunscreen, don’t get burned.  Stay hydrated.  For every cup of coffee or serving of...

Would you rather visit the dentist than get your photo taken? Then this post is for you

#1. Attitude I’d say 80% of the people who come in my door dread the idea of having their photo taken.  They are coming here because they “have to.”  A few even said they would rather go to the dentist.  That is why I specialize in “pain free” photography.  But still,...

Don’t let your web guy ruin your image.

Your image matters,  but robots need love too? Every good IT/Web administrator is focused on your websites page speed.  They want your site to load as fast as possible.  Google loves fast web pages and it is big part of your websites Search Engine Optimization (SEO is...